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Wigl Wagl Founded in the vibrant city of Austin, Texas, Wigl Wagl emerges as a pioneering distributor dedicated to revolutionizing the Consumer Packaged Goods (CPG) industry with a forward-thinking approach to product selection. Specializing in the distribution of high-quality, sustainable pet care solutions, Wigl Wagl is committed to elevating the standard of products available to pet owners and businesses alike. By focusing on future-looking, eco-friendly innovations, Wigl Wagl aims to ensure that pets enjoy the highest level of care while also safeguarding our planet for generations to come.
However, Wigl Wagl's commitment extends beyond pet care. As a distributor of diverse CPGs, our core philosophy of "happy customers, happy companies" drives us to select and provide products that bring joy and satisfaction to end-users and businesses. Partnering with industry giants such as John Paul Mitchell Systems to introduce the Paul Mitchell Pet Line, Wigl Wagl underscores its dedication to bringing only the most luxurious, ethical, and environmentally responsible products to the market. Based in a city known for its innovative spirit and love for animals, Wigl Wagl is poised to become a leading force in making the pet care industry—and the broader CPG sector—more green and glamorous than ever before.
More from Max Rhodes, CEO →sold each year
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Our work always starts with the mission. We’re motivated every day to help our customers succeed against competitors a million times their size, and we fight hard to help level the playing field.
Each of us brings a founder’s mindset to our work—we’re relentlessly resourceful, we raise the bar on quality, and we care less about the scope of our role than we do about ensuring the best work gets done.
We love nothing more than taking the big risk and daring greatly. We’re resilient through change, have a bias towards action, and always find time to laugh, celebrate, and enjoy the ride.
We don’t shy away from direct feedback and conversation, because we always assume good intent. We’re eager to help our teammates, share openly, and celebrate diverse perspectives
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