Press Release

Press Release

Wigl Wagl and John Paul Mitchell Systems are delighted to introduce the Paul Mitchell Pet Line, a groundbreaking collection of grooming products destined to redefine pet care. Set to debut at the end of March 2024, this collaboration marries the expertise of John Paul Mitchell Systems, renowned for their professional hair care solutions, with Wigl Wagl's pioneering approach to eco-friendly pet products.

Wigl Wagl Logo
John Paul Mitchell Systems Logo

Austin, TX, June 01, 2024 - Wigl Wagl is proud to announce its official authorization to distribute the Paul Mitchell Pet Line, an innovative range of grooming products developed in collaboration with John Paul Mitchell Systems. Known for our commitment to sustainable pet care, we are excited to offer this premium collection designed to elevate the grooming experience for pets while prioritizing environmental responsibility.

The Paul Mitchell Pet Line features a variety of luxurious shampoos and botanicals, each crafted to address the unique needs of pets' skin and coats. The products are cruelty-free, vegan, and gluten-free, utilizing natural ingredients to provide a gentle yet effective grooming experience. Furthering our commitment to sustainability, the packaging is made from 50% post-consumer recycled materials, significantly reducing environmental impact.

[INSERT NAME AND TITLE OF REPRESENTATIVE FROM JOHN PAUL MITCHELL SYSTEMS] said, "We are thrilled to partner with Wigl Wagl to bring the Paul Mitchell Pet Line to life. This line reflects our shared commitment to sustainability and our passion for creating high-quality products that enhance the beauty and well-being of pets and their owners."

[INSERT NAME AND TITLE OF FOUNDER OF WIGL WAGL] stated, "Wigl Wagl is on a mission to revolutionize the pet care industry with sustainable grooming solutions that are good for pets, people, and the planet. The Paul Mitchell Pet Line is a perfect addition to our portfolio, as it combines the salon-quality standards of John Paul Mitchell Systems with the eco-conscious values of Wigl Wagl."

Expanding our already impressive lineup of eco-friendly pet care options, the Paul Mitchell Pet Line complements the existing John Paul Pet collection, renowned for its shampoos, conditioners, wipes, and sprays tailored for pets. This partnership symbolizes a united front in advocating for environmentally responsible pet care solutions.

Slated for distribution in April 2024, the Paul Mitchell Pet Line is currently available for pre-order. Retailers looking to enrich their offerings with these sustainable, high-quality grooming products can reach out to Wigl Wagl for additional information, including pricing and shipping details.
[INSERT CONTACT INFORMATION FOR WIGL WAGL]

Revised About Blurb
About John Paul Mitchell Systems® Celebrating over 40 years at the forefront of the professional beauty industry, John Paul Mitchell Systems® continues to innovate with its introduction of the Paul Mitchell Pet Line, expanding its renowned portfolio of salon-quality products. As a leading manufacturer, JPMS® has consistently delivered top-tier hair care, hair color, and styling tools under brands like Paul Mitchell®, Paul Mitchell® Clean Beauty, Paul Mitchell® Professional Hair Color, and more, including the eco-conscious Tea Tree and luxury Awapuhi Wild Ginger® collections. The launch of the Paul Mitchell Pet Line underscores JPMS’s commitment to innovation, sustainability, and luxury in pet grooming, aligning with its pioneering stance against animal testing since 1980. Guided by Co-Founder John Paul DeJoria’s principle, “Success unshared is failure,” JPMS™ remains devoted to philanthropy, supporting numerous causes worldwide. This new venture into pet care reflects the company’s dedication to excellence and compassion in every endeavor. Discover more about our commitment to transforming pet grooming at paulmitchell.com | paulmitchellpro.com.
About Wigl Wagl Founded in the vibrant city of Austin, Texas, Wigl Wagl emerges as a pioneering distributor dedicated to revolutionizing the Consumer Packaged Goods (CPG) industry with a forward-thinking approach to product selection. Specializing in the distribution of high-quality, sustainable pet care solutions, Wigl Wagl is committed to elevating the standard of products available to pet owners and businesses alike. By focusing on future-looking, eco-friendly innovations, Wigl Wagl aims to ensure that pets enjoy the highest level of care while also safeguarding our planet for generations to come.
However, Wigl Wagl's commitment extends beyond pet care. As a distributor of diverse CPGs, our core philosophy of "happy customers, happy companies" drives us to select and provide products that bring joy and satisfaction to end-users and businesses. Partnering with industry giants such as John Paul Mitchell Systems to introduce the Paul Mitchell Pet Line, Wigl Wagl underscores its dedication to bringing only the most luxurious, ethical, and environmentally responsible products to the market. Based in a city known for its innovative spirit and love for animals, Wigl Wagl is poised to become a leading force in making the pet care industry—and the broader CPG sector—more green and glamorous than ever before.